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Never mind what people believe—how can we change what they do? A chat with...
Grist has an interesting interview with Dr. Robert Cialdini who is an expert on relating social psychology (the study of everyday behaviors) to how policymakers and stakeholders can use it to affect...
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Image may be NSFW.
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The Secret to Turning Consumers Green
Stephanie Simon uncovers the secret to turning consumers green. It isn't financial incentives. It isn't more information. It's guilt. Simon looks at the role of peer pressure to motivate Americans,...
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